During my Erasmus I had to create my brand identity: logo, business-card, letter head, compliment slip and a website.

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I first started to pick words from my design philosophy: simplistic, minimalistic and geometric design, from which I started sketching multiple logo idea. I digitalized several of the logo's I liked in illustrator in color and reverse. Next I started to put in text in different fonts to create three logo concepts from which I piked the one that fit me most. 



The logo, suggest the letter L as well as the M trough the 3 vertical lines within a geometric shape. On the: letterhead, compliment slip and business card I created a layout by using a line in the same way throughout. The business cards are layered with an orange paper in between to create a high quality feeling when the card are handed out to get people to remember me. Also on all the legal documents I would put my seal to verify the agreements.



And to present my brand Identity I created A perspective render of the different components in photoshop.



- Erasmus IT Carlow